Nick Rozinov
For my term project, I will be looking at how New Media has affected the Auto Industry. I will discuss how thanks to New Media people have become much more car savvy and the impact of this on car manufacturers and those that repair vehicles. New media has molded the perceptions of average people towards repairs and features of a vehicle from something intimidating to something easily understandable. New media has also allowed the people to have a larger role in new designs of cars and easier communication with the companies and other enthusiasts. Not only will I look at how new media has impacted the auto industry from a general perspective, but I will also give insight on how it has affected the business aspect. My family owns an auto repair shop and I have seen first hand how new media has affected how we conduct our business and interact with customers.
