Wednesday, October 3, 2012

Project Idea Description

Nick Rozinov

For my term project, I will be looking at how New Media has affected the Auto Industry. I will discuss how thanks to New Media people have become much more car savvy and the impact of this on car manufacturers and those that repair vehicles. New media has molded the perceptions of average people towards repairs and features of a vehicle from something intimidating to something easily understandable. New media has also allowed the people to have a larger role in new designs of cars and easier communication with the companies and other enthusiasts. Not only will I look at how new media has impacted the auto industry from a general perspective, but I will also give insight on how it has affected the business aspect. My family owns an auto repair shop and I have seen first hand how new media has affected how we conduct our business and interact with customers.

2 comments:

  1. I think this is a really unique and really awesome concept. You're combining new media with an industry that is new and old all at once. There was a point where cars were in the elite stage but now they're more attainable and I wonder if new media (over the years) has played a role in that. Think of what was "new media" in the time of Ford and what it is today.

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  2. Thank you for the positive feedback, I appreciate. They really were and all the changing technologies used in cars seemed alien to regular everyday people until New Media came along. Great tip, I honestly didn't even think of comparing that far back, but that is an amazing point you make.

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